Thursday, May 17, 2007

New google analytics

Today I received a mail from google support announcing the new version of google analytics. I guess everyone who is using google analytics got an email like this one:
Hello from Google Analytics,
We are happy to announce the release of a new version of theGoogle Analytics reporting interface. Since you are an existinguser, you will automatically be upgraded - there is no actionrequired on your part. To access this new version click the "ViewReports" link next to any profile in your account by logging in at
For a smooth transition, we've listed some helpful resources andnotes below. Also, you will still be able to access your oldreporting interface for at least a month by clicking "PreviousInterface" below the "View Reports" link for any profile in youraccount. Other than a few improvements detailed in the versionnotes below, your data and configuration settings remain unaffected by your choice of interface and your data continues tobe tracked in the same way as it was prior to this redesign.
*What is new?* In the new version, your reports have beenredesigned for clarity, greater visibility of important metrics, and ease of use. Here are just a few of the features you'llnotice:
- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

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